As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of online videos.
e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s marketing efforts.
Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some of the unique ways brands are connecting to the consumer.
With a recent poll finding a company's social media activity makes them appear more ‘accessible and responsive’ with US consumers, Cosmetics Design takes a look at how far the industry has come in the area in 2012...
Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
A recent poll carried out by The Allstate Corporation and National Journal highlights that Facebook fans or Twitter followers of a brand are more likely to not only recommend, but also buy from those brands than they were before becoming social media...
On the back of the in-cosmetics trade show in Barcelona, Cosmetics Design reflects with beauty blogger and consultant Imogen Matthews over the show highlights, themes and where the market is headed.
Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s potential.
As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a new report by Mintel.
The organisers of the in-cosmetics trade show have latched onto the latest social media trend and have arranged a Twitter interview with Will King, founder and CEO of King of Shaves.
The way people connect and communicate with each other through social media has affected the way business is done and is a great source of innovation, according to Germany-based Beiersdorf.
Cosmetics giant L’Oréal has identified social media as the final piece in the ‘digital revolution’ puzzle, opening up new opportunities for interaction between its brand and consumers.
With the goal of creating a social presence to connect with the public, NU-Life cosmetics has launched a new Facebook page to provide an inside look on the day to day happenings of the company and the anti-aging industry.
As spending in the e-commerce arena continually increases year on year, companies need to start utilizing all the platforms available to create an evolved shopping experience.
Although social media and mobile strategies are revolutionizing the marketing of cosmetic and personal care products, this trend is leading to growth in couponing and price promotions, notes market researcher Kline.
As global payment giant PayPal launches an application for the Facebook platform, beauty brands should still concentrate more on managing their representation and engaging consumers than trying to monetize social media platforms, according to a Euromonitor...
Social media has been an industry buzzword for a long time, and as many companies have begun to get involved, some are still not maximising its full capabilities. Having seen the platform develop and appear as a mainstay in modern marketing strategies,...
As the nutricosmetics market is predicted to grow, brands from this niche sector can look no further than social media as the perfect marketing tool for these products to build an understanding and develop relationships with the consumer.
Cosmetics giant Estée Lauder has ramped up its use of social media platforms in a bid to connect with the consumer and is displaying the benefits of executing digital strategies through the various platforms.
Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Love Life Skin has utilized the expertise of digital innovation company Indelible, to launch and position the brand in the luxury ‘cosmeceuticals’ market with a social media campaign that is proving to be a success.
Last month packaging and brush supplier Qosmedix launched its official Twitter account and is now utilizing it to connect with consumers by encouraging interaction and highlighting newly launched products.
As social media evolves, more retailers need to look at integrating it into their online stores and turn them into entertainment destinations, or they may be missing a trick, according to data analyst Verdict.
At the recent HBA event in New York, we caught up with Euromonitor senior researcher Virginia Lee who spoke about both the benefits and pitfalls associated with social media.
CosmeticsDesign touched base with Ross Glick in New York to discuss social media, the business benefits, and how the cosmetics industry is developing to the new tools available.
In previous years, it was expensive for companies to market products effectively; however the increased use of social media in the personal care industry is changing the face of cosmetics marketing.
A ten point plan from business consultants Beautystat.com could help to establish the best route for beauty companies to implement a successful social media strategy.
With smaller companies leading the way on the take up of social media, industry expert and consultant Richard Stacy believes that the time to become involved in this increasingly important marketing tool is now.
Procter & Gamble will be launching an online retail platform later this spring where consumers will be able to purchase many of the company’s health, beauty and personal care products.
