Beauty Tech

Argireline peptide verse © Lubrizol

Lubrizol Life Science announces launch of Argireline peptide verse

By Cassandra Stern

Featuring its anti-wrinkle Argireline peptide, Lubrizol’s metaverse AI platform affords PBC product manufacturers the opportunity to interact and engage ‘Inside the Future of Beauty’ to ‘showcase the power of Argireline peptide in a way that has never...

Glambook © Glambook

SaaS platform Glambook expands to US clients

By Cassandra Stern

Described as an ‘Airbnb-like platform for beauty professionals,’ digital platform Glambook has recently expanded its operations into the US as a free-to-use CRM option for beauty professionals to ‘manage bookings and streamline business operations.’...

Proxima AI © Jonathan Kitchen Getty Images

AI driving targeting and acquisition for DTC beauty brands

By Cassandra Stern

Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.

As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]

Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY

A virtual influencer future? This is a ‘super innovative space’, says WGSN

By Kacey Culliney

The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

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